Intellectual Property and Marketing Law

Intellectual property and marketing law are two important legal areas that affect businesses' values and competitive opportunities. Our team of experienced lawyers provides comprehensive assistance with the identification, protection, management, utilization, and enforcement of intellectual property rights, including copyrights, company names, domain names, and design rights.

Intellectual property rights encompass various intangible assets, such as trademarks, patents, designs, and creative works. These rights often represent a company’s most significant competitive advantage, underscoring their critical importance in today's market.

Marketing law establishes the legal framework for business marketing activities, addressing both consumer-facing regulations and rules governing interactions between businesses. Key regulations include Chapter 2 of the Marketing Act and the Regulation on Price Information for Goods and Services, which outline essential standards for fair business practices towards consumers. Additionally, the Marketing Act contains provisions designed to safeguard business interests and promote fair competition.

Our services include:

Trademarks and other distinctive signs
- We assist with the drafting of trademark applications and the registration of trademarks. We provide businesses with advice that facilitates the secure and long-term utilization of their distinctive signs. Furthermore, we assist with licensing, collaboration agreements, and the clarification of rights in connection with business transfers and transactions. We also assist in conflicts concerning the unlawful use of others' distinctive signs.
Copyright
- We offer expertise in clarifying rights related to materials protected under the Copyright Act. Our services include assisting with the licensing of works and providing advice on the economic exploitation of copyright. Our lawyers have extensive experience in helping employers and employees/contractors safeguard their works following changes or the termination of assignments or employment relationships.
Advice on marketing regulations for consumers
- We can assist with guidance on price marketing. We also provide advice and guidance to sellers regarding their approach to and presentation of advertising. Finally, we assist in handling conflicts.
Product imitation
- The general rule is that market participants are allowed to be inspired by and utilize others' efforts and results. However, unreasonable imitation and exploitation of others' efforts and results are prohibited under the Marketing Act. We can assist in cases involving product imitation and cases concerning the imitation of marketing and other practices.
Trade secrets
- A trade secret is confidential information about operational and business conditions, know-how, and technological information. The protection of trade secrets is of great importance for the competitiveness of businesses, either as a supplement or an alternative to industrial rights.

Kine Yngsdal Nystrøm

Partner

+47 406 47 678

kmnystrom@eurojuris.no

Team Intellectual Property and Marketing Law

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